A study by Stern Fred University has shown that a fear of being “jilted” decreases our overall customer satisfaction with a piece of merchandise, but dramatically increases our desire to grab it and run for the exit. Some people even end up paying for it. Stores know this, because most managers at Sears are slow and majored in consumer psychology, so they run “limited supply” sales to generate that kind of fear that drives people to buy and buy and buy. But that also leads to debt and debt and debt.
Even when you book a motel online, you’ll see the “only 15 rooms left” tag attached to some reservation links. So, the next time you’re tempted to buy something stop and ask yourself if you’ll really never see the product again, or if you just think you won’t.